FAQ
What is SEO and how does it work?
SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. It involves optimizing your content, website structure, and backlinks so your site appears higher in search results.
Why is digital marketing important for my business?
It helps increase online visibility, target the right audience, and drive leads and conversions—all while being cost-effective and measurable.
What’s the difference between SEO and PPC?
SEO boosts organic (free) rankings on search engines, while PPC (Pay-Per-Click) drives paid traffic by bidding on keywords.
How much does digital marketing cost?
It varies based on the services—SEO, ads, email, etc.—and your business size. Monthly costs can range from a few hundred to several thousand dollars.
Can I do digital marketing myself?
You can start with basic tactics, but expert support ensures better targeting, performance tracking, and faster growth.
Which digital marketing strategy works best?
It depends on your business goals, but a combination of SEO, PPC, content marketing, and social media often delivers strong results.
How long does it take to see results?
SEO may take 3–6 months, while paid ads can show immediate results. The timeline varies based on your strategy and goals.
What is ROI in digital marketing?
ROI measures the return on investment from your digital marketing efforts—how much revenue you generate compared to your marketing spend.
Do I need a website for digital marketing?
Yes. Your website acts as your digital storefront, and most campaigns (SEO, PPC, social, etc.) direct users there.
What are keywords in digital marketing?
Keywords are the terms users type into search engines. Using targeted keywords in content helps boost SEO and ad performance.
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